marketing and advertising

We have tried many different ways of marketing our exhbitions to the prospective audience (posters, direct-mails, postcards, you name it) — with varying success. One of the problems with posters and postcards is the one-way communication; if people want more information, they have to make an extra effort. In connection with the new extra-mural exhibition ‘Healthy Aging: A Lifespan Approach’ that opened two weeks ago […]

Here’s an innovative way of putting biomedicine on display:   As Vanessa (Street Anatomy) says, the menstrual cycle has never looked so exciting! […] Perfect for explaining the menstrual cycle for the first time to a young girl … or to a 26-year-old.  I had no idea I went through a luteal lunacy! Created by I […]

I have often been amazed by the steps taken to prevent people from smoking and I have found two gadgets to keep people from the habit quite fascinating: A year’s worth of tar and Smoking Sue. It now seems that the Danish government wants to play hardball. For quite some time smokers have been used to […]

Human anatomy is a fascinating thing and apparently there is something fascinating about wearing it also. I thinking especially of clothes with pictures or images that resemblance the human anatomy. As an example I often wear a T-shirt with a cranium on in. I don’t really know why or give it much thought. Really, it’s […]

Excellent comment on the alleged Chinese ‘tradition’ for organ trafficking: Organ Donor Dolls by David Foox, who created these designer vinyl toys in order to bring awareness to the issue of organ transplant and donation. Currently China undertakes around 10,000 organ transplants per year (about the same as the US). (Thanks to Vanessa for the tip)

I’ve always been skeptical of claims to revolutions in science and technology. Thomas Kuhn actually made a great disservice to historical awareness among scientists and to science communication with his 1962 bestseller The Structure of Scientific Revolutions. Every now and then a new finding is described as a ‘revolution’ in science, technology or medicine — despite the fact […]

During the last months this blog has experienced quite a lot of smart spam comments which more or less indirectly recommend a variety of oh so healthy acai berry juices. They never advertise openly for the product, the texts are varied and pretty cleverly written, and they almost always relate somehow to the post they comment on. But when you […]

Wow! Click on this museum visitor feedback video system software, developed by the Dutch web service company Skipintro (used here for visitors to Amsterdam Rijksmuseum‘s hyped Damien Hirst diamond skull show). Wonder what it costs? Nina is right: it’s not ‘museum 2.0’. But it’s a pretty nice visitor feedback system. This particular design (human faces circling around Hirst’s diamond skull) makes it […]

This blog uses a microarray pattern as background wallpaper — as a symbol of the new postgenomic challenge to the public engagement with medicine in general and to medical history museums in particular. And so we take every opportunity to display microarray images. Like this pic which flew in my face this morning when I opened an […]

The thick guest-book for the Oldetopia-exhibition is filled up with visitors’ comments and we had to buy a new one. As Bente (our outreach officer) says, an exhibit guest-book is a wonderful medium for public response — because it conveys people’s immediate reactions: their thoughtful critical remarks, their enthusiasm, and even occasional outbursts of disgust. Here […]