We have tried many different ways of marketing our exhbitions to the prospective audience (posters, direct-mails, postcards, you name it) — with varying success. One of the problems with posters and postcards is the one-way communication; if people want more information, they have to make an extra effort.
In connection with the new extra-mural exhibition ‘Healthy Aging: A Lifespan Approach’ that opened two weeks ago in the main building of the Faculty of Health Sciences (see here). we tried out a more personal way to get in contact with our prospective audience.
The idea was to give students and staff at the University’s Southern Campus (Faculty of Humanities) and the Faculty of Health Sciences an opportunity to put a human face on Medical Museion. So some of our student docents were sent out to hand out flyers in the main buildings of the two faculties and to answer whatever questions people they met might have.
All in all, this ‘in-your-face marketing’ operation was a success. It gave us a nice opportunity to have conversations about our collections and hear how students and staff responded do the exhibition. If any other museums has had similar experiences. wse would very much like to hear about it.
Here’s student docent Andreas handing out flyers in the main building of the Faculty of Health Sciences. In the background you can see a part of ‘Healthy Aging – A Lifespan Approach’:
More pictures here.