The RSA – the Royal Society for the encouragement of Arts, Manufactures and Commerce – have a wonderful series of animated lectures which are worth checking out. One of them is based on the American writer Daniel Pink’s work on motivation.


The video seems to me to raise a fundamental issue in science communication, namely that the tried and true stick-and-carror-methods (if you eat too much fatty food, you’ll die) often have little effect because they employ the worst forms of motivation.

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