The RSA – the Royal Society for the encouragement of Arts, Manufactures and Commerce – have a wonderful series of animated lectures which are worth checking out. One of them is based on the American writer Daniel Pink’s work on motivation.

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The video seems to me to raise a fundamental issue in science communication, namely that the tried and true stick-and-carror-methods (if you eat too much fatty food, you’ll die) often have little effect because they employ the worst forms of motivation.

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