Did you ever feel you lacked an overview of how the current European financial crisis affects museums and the culture sector as a whole?

I found a list of questions asked by the museum directors, fund-raisers, marketing managers, policy-makers etc. around Europe at the moment:

  • How can cultural heritage be an economic driver?
  • How can its economic impact be measured?
  • What are the key technological innovations which have useful applications for the sector?
  • Gimmick or gold dust – how can practitioners identify what technological developments create real impact and help organisations meet their objectives?
  • How is new technology being used creatively to improve the visitor experience and engage new audiences?
  • Can innovative technology be used effectively for a modest budget or does it always require a substantial investment?
  • How do you future-proof investment in technology and avoid it becoming obsolete?
  • What are the key drivers that will influence the shape of the sector in the next 10 years?
  • What are the main challenges that need to be faced and what are the opportunities that can be harnessed?
  • How can marketing strategies help organisations survive the current economic downturn?
  • How can marketing practitioners still deliver results with dwindling budgets?
  • In particular case studies are sought which have made the most of social media and/or operate on a shoestring budget.
  • How can cultural heritage be used effectively in regeneration schemes?
  • How can the impact of heritage-led regeneration be evaluated?
  • What strategies are being used to develop new audiences for heritage sites and museums?
  • How can venues attract diverse audiences and compete with so many other demands on people’s time?
  • How can the local community be engaged and turned into frequent visitors?
  • What will encourage families and young people to visit?
  • As the sector faces devastating funding cuts, what alternative methods can organisations use to generate income?
  • What can the cultural heritage sector learn from business approaches?

(from the Culture Matters 2012 website).

The problem with the list is it’s managerial lingo throughout. I wonder what a corresponding list of critical museum questions would look like? Slavoj, where are you?

(the Slavoj Žižek image is from Verso Books)

Share →