Thomas Söderqvist Yes, we knew that:
State-of-the-art: Museums use social media mostly for marketing reasons and PR. In many institutions social media (social networks, sharing platforms, blogs, wikis etc.) is treated as an information tool, not as a dialogue oriented and participatory media tool.
(from here). This is indeed one of the major problems that enthuasiasts of social web media in museums are being confronted with …
